SEO and PPC are both very popular methods of internet advertising promotion. SEO and PPC both have their advantages
SEO is much cheaper than PPC and will generate better ROI in the long term. See point 10 in the info-graphic. SEO has a much larger audience than PPC, as only 23% of searchers will click on PPC listings. This number does increase slightly when people are looking to buy a product however sponsored listings still receive less clicks than the top organic listing. However with PPC you can increase sales and traffic much quicker. If you are a new website or you have a new product the ability to increase traffic immediately through PPC can be very valuable.This info-graphic was taken from DIYseo.com and shows some interesting stats relating to the difference between SEO and PPC.
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